Entrepreneurs with ideas

So you have an idea for a web or mobile app, and you think it could be THE NEXT BIG THING.
You’ve done some market research, you know who your competitors are, and you have acquired a few urls. What now? Do you form a team, approach an incubator, engage the services of an outsourced dev shop?


Get in touch and we will workshop your idea together over 2 days using Lean Startup principles.


The steps we’ll cover specifically:

  • Identify the problem your idea is trying to solve
  • Identify key assumptions and formulate hypotheses
  • Formulate experiments
  • Run experiments and validate assumptions using applicable methods (surveys, landing pages, MVP for example)

At the end of this process you will have a clear vision of what your problem hypothesis, customer hypothesis and solution hypothesis are and a strategy to push ahead with your business.
I also have an extensive network of startup builders I will be able to connect you to in order to make that strategy happen.


Because there is a lot of mix-signals about what an MVP is, the definition I use is:

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Minimum Viable Product

Drop me a line – dekrazee1 at gmail . com – and let’s talk about where you are with your idea and how I can contribute.

Why do you need me in your corner? I’ve worked with more than 10 startups over my career as a product manager. I have even had my own startup idea, Dine with Moi, which I’m not ashamed to say died in the validation stages. The idea came to me because it filled a need *I* had, and I was sure it would work in certain niche markets I had identified. In fact, there were products out there along similar lines. Instead of forging ahead with a build however, I applied Lean Startup principles to my own idea, and manually tested it with various groups of people. Some of my hypotheses were validated, but the riskiest ones were invalidated. Applying this process to my idea essentially opened my eyes to the fact that although I thought it was a great idea which could take a bite out of a lucrative existing market, it was in fact not a viable growth business. Not to mention it saved me a huge chunk of money I might have spent on development without validating the idea.
“Build and they will come” is sooo 90s. Let me show you how we do it in the lean and agile world.

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