Photosharing is stopping to smell the flowers

January 6th, 2012 § 0 comments § permalink

STOP Hammer time!

It occurred to me today why I like flickr and Instagram and Retrocamera and all those other photosharing apps.
It’s a stop-and-smell-the-flowers moment captured and best of all, paid forward. That moment the photographer stopped to experience, capture and share – it rubs off on everyone else who stops to look at the image down the line.

Like that Stop sign I snapped. I could’ve gone merrily on my way, but I didn’t. After giggling at it myself, foremost on my mind were all those I knew would get a chuckle out of it, and so there it is, sitting in my Flickr stream having been shared on Twitter and Facebook.

I’ve read opposition opinions to filters, mobile photography and photographers (narcissistic, fiddling with a device instead of being in the moment etc) but I think the real value of these apps is that they’ve heightened people’s awareness to the little things around them. I would actually counter that we are all taking micro-moments out of the journeys we’re on and observing and appreciating the beauty and humour around us more than before as a collective.

If this were a side effect of a business I was working on, I’d be mighty proud.

Context is key

September 22nd, 2011 § 0 comments § permalink

So as y’all probably already know, I started at Pollenizer some weeks ago. This meant transitioning to a Mac as my work computer.
I get the machine, take a deep breath, and scroll down. I mean up. I mean… I don’t even know anymore.

I ranted about it on Twitter, and my helpful Twitter peeps helped me find the settings for it and turn it off. *phew*

But I couldn’t get it out of my head. Why? Why would Apple add that as a feature?
I get that it’s the same action we’re all used to performing on our smart phones. You move your digits in the direction you want stuff on the screen to move in. And it’s intuitive, and perhaps understandable to take that and say, well, why do we use the opposite behaviour on our laptops? All interfaces should be the same! Eureka!

I’ll tell you why not. Context baybeh.
The smart phone is analogous to reading a newspaper lying flat on your breakfast table. As you scan down the paper, you move it up with your hands. So you’re scrolling up to move the media up.

Now, visualise this – Child dek scanning down a list of names engraved on a wall so she can find her grandfather’s name (which the temple put there cos he donated some dough to its building fund). I was a kid and there were many many names cramped in, so I used to put my finger on the wall and move down the list of names.

Something like this image below:

Tanjore temple_inscriptions in Tamil

On this media, you scroll down to ‘move the media up’. And I think that is the context of scrolling on a laptop. Your laptop screen is a wall in this context.

And I think that is why I struggled so badly with trying to work with the new scroll system on the Mac. It was hard to change a learnt behaviour not just because I’m an old dog, but because the context didn’t suit it.

First rule of community building

July 26th, 2011 § 0 comments § permalink

First rule – Community building is about the community, not you, not your product, not your business.

This means community builders must leave their egos back at the log in page, and stake-holders need to empower them to do so.

Sydstart – passion is infectious

April 1st, 2011 § 5 comments § permalink

I attended SydStart yesterday. In many ways it was just what the doctor ordered. It was a really good event with great speakers and a friendly community of startuppers. (I don’t like the term entrepreneurs for a crowd like this one. Startuppers is more descriptive and inclusive, don’t you think?)

Hours after I’d left the event, my brain was still buzzing. (I could go as far as saying the sleepless night I had was all SydStart’s fault….. ok, so I will. Dammit SydStart!!)  The biggest observation I have about the startup community is how much it’s grown. Not just in terms of numbers but also in terms of thinking and ideas. I remember there was a time when it was rare if I’d not heard of the products being pitched in a session before it was pitched. Maybe I’ve been out of the local scene too long, but last night was remarkable. So many new faces and so many new companies. And everyone seemingly open and willing to share. That’s truly awesome. Let’s keep this up Sydney.

The other thing that hit me only later was how good an event like this one is for the startupper’s soul. Sitting in front of the screen, obsessing about product and strategy and design and marketing and competitors and roadmaps and wireframes…. It can get uber stressful and feel like the  designer of the startup rollercoaster forgot to add enough peak bits. (Really, who does that?! *tsk*)

Going to an event like this one is how you get your highs fellow startuppers. The passion and enthusiasm you’ll encounter is so energising, you’ll feel like you just got back from a two-week vacation at the end of the day. (And then you’ll lose some sleep, but take it as jet-lag….)
I’d made a decision to get out there and get more involved in the community this year, do what I can for whomever I can, and I’m glad I did so. It’s gonna be so damn easy to stick to it with events and people like SydStart.

Oh, and I tend to take it for granted that everyone knows that I’m always open to a chat, coffee, brainstorm session…. ummm so now you know. I’m happy to help, so drop me a line, let’s talk startups!

Don’t ask me what my New Year’s resolutions are. I don’t make em.

January 5th, 2011 § 0 comments § permalink

No really, I don’t. Actually, I vehemently oppose the practice.

To understand why, we need to go back a bit. When I was a kid, every New Year’s Eve I’d be asked about my resolutions, and I’d loudly proclaim them, having thought about them in preparation.

By the time I was 10 or 12, I was completely disillusioned with the whole thing. Each year started with such promise, such optimism, yet a few months in, I’d feel like I was letting myself and people around me down.

So I stopped.

And here’s the thing – many years later, after being suspended from university and having to essentially start building from scratch, I came to two conclusions.

  1. We are made up of habits.
  2. I suck at lofty but well-intended, noble goals.

This wasn’t a sudden realisation. Oh no, not at all. It came from a dark time, the biggest failure I had faced, a shattered ego and sense of self, unforgiving intense inquiry into my self, my actions, the causes and reasons for getting where I was.

But that first point – that was a major lightbulb moment when I put it together. We get used to acting the way we act, reacting the way we do, living the way we live. We don’t even think about these things on a daily basis. Setting one huge goal for the sake of it blinds us from all the little tiny changes we need to make in order to get there. We set a result without mapping the route. In startup terms – we talk about exit strategies without having done the gruelling product and customer grind.

What works for me is having a vague goal coupled with piecemeal chipping away and constant vigilance. And experimentation. Oh, the glorious data collection! Touching up and tweaking as we go along. Knowing that the 31st of Dec isn’t a deadline. The fun ends when I die dammit!

I’ve been reflecting on and investigating the past year a lot (more on that soon…ish) and have been making use of these ‘processes’ a lot. Processes are consistent slow-release happy pills. That’s much much more than resolutions have ever been for me.

Dear Santa, for Christmas this web worker would like….

December 24th, 2010 § 4 comments § permalink

1. For Facebook to not force the new profile on me. Which I know they will do eventually…. It’s just the messy layout scrambles my brain. arrrrgggghhhh can’t …. think

2. For flickr and others to start charging me in Aussie dollars. Hey, if GoDaddy can do it…

3. On the subject of flickr – For Yahoo! to love it and let it go. Surely flickr could continue as an entity on its own? It’s the only way I see for them to start innovating again.

4. On the subject of photosharing… for a hot new startup to come along and really solve the problem. Flickr stopped trying years ago, Facebook is just a glorified family/friends album, and there hasn’t been anyone really focused on this issue. Get it right, and I’d be happy to redirect my flickr $$ to ya.

5. A global location setter. And by this I mean one service that’ll let me set my profile locations in one go. Ideally, Foursquare or Gowalla or the like will just ad this as a feature.

6. Speaking of Gowalla – an answer to my question – Is the ‘walla’ in Gowalla the Hindi ‘wallah‘?? I can’t rest till I know this

7. International Pandora PLEASE!! I’m beggin now

8. For Posterous to allow me to add a service to share to, but disable autoposting WITHOUT having to deselect it EVERYTIME I post. Everything else is so seamless, surely this is a no brainer?

9. For phone manufacturers to stop adding bloatware on the Android. I mean seriously HTC, did you really think I would find Peep, Plurk and Stocks irreplaceable? Ok, I’m willing to compromise on this one – add your bloatware, but allow me to remove the damn apps without having to root the phone.

10. For Google to accept that they suck at social, and start hiring people who actually have social skillz. I mean really dudes, you fail on the social aspect of EVERY cool new thing you come up with. Hot tip – most of these people don’t come with a PhD or Masters in CompSci. Don’t hold it against them.

11. For app developers to not make me wait aeons for an Android app. *looks at Instagr.am*

12. For tech news blogs to focus on, ya know, TECH NEWS.

13. For Google Reader to add a ‘Remove items like this’ feature. There’s only so many times I can handle seeing an article about the latest cool gadget – ONCE.

14. For more webworker-friendly cafes in Sydney. (Damn I miss Red Rock :( )

15. For startup founders to look beyond the fads and focus on problem solving. We’ve barely scratched the surface and we’re already distracted.

16. For YouTube to put a ‘Repeat’ button next to the ‘Play’ one. There *is* a use case for this, I promise ;)

16. And since I’m asking for all the impossibles from a non-existent entity – a couple of hundred thousand $$ and some 1337 skillz for me to start my startup? Oh, and a US work visa would be great too, if you could get that organised.

Thanks! *grin*

Merry Happy Christmas everyone!!

The simplest strategy – be human

October 18th, 2010 § 1 comment § permalink

I got to chatting with Chris, one of the lovely Red Rock Coffee people, just now. In the course of conversation, I asked him if they collected more tips on a busy day. His answer was something I didn’t expect. He said no. He then said that they get tipped more on pay day, and then the other major factor in amount of tips collected depended on who manned the till and how they interacted with customers. I thought about my own tipping habits generally, and I realised that I do the same thing. I am more likely to tip when I’ve had a positive experience at the point of sale. Chris said that he does the same as a customer.

He started telling me about how he treats his customers. A smile, an effort to remember their names, asking them about how their day has been…. Small things, but lemme tell ya, it’s a skill, and Chris is great at what he does. I always enjoy chatting with him, and he always has a warm smile for me. Sometimes, his is the only conversation I get in a day, and that counts for a whole lot.

As he was telling me his secrets, I realised I do the same in my online profession, and commented that he does what I do – build a community. We both came to the agreement that ultimately community is what it’s all about.

And that’s the thing – whether you’re running an online or offline business, the one common factor that determines if your customer returns to you is how they felt at the point of contact. Make that a pleasant experience, and the customer becomes part of your community. And, importantly, you of theirs.

I’m often asked ‘How do I form a community around my business’? After listening to Chris and thinking about what I do, I think I’ve finally reduced it to the simplest answer possible – be human.
It’s not rocket science, but don’t be fooled. It is VERY hard work. Being human at scale is a skill. If you come across such a person, do whatever you can to make them part of your organisation. Someone like Chris might just be the best investment you could make for your online or offline business.

Keep in touch with the real world

October 7th, 2010 § 0 comments § permalink

The thing about being ‘tech savvy’, whether as a builder or a heavy user, is that we can get very caught up in how WE use stuff. Which can lead to a very myopic view of product and product design, to state the bleeding obvious.

The good news is that computer/web users are all around us. It’s super simple to keep in touch with how the average person uses virtual stuff. And since I’ve been doing a lot of it lately, I thought I’d share my simple research skillz with ya.

  • Stalk your close ones. Always keep an eye on how your family, friends, people you live with navigate sites. You’ll be amazed at how differently they do a Google search or get to a YouTube clip compared to… well, you. Example: I NEVER go to Google.com as a starting point…. people around me on the other hand….
  • If you’re anything like me, you might not have access to as many ungeekified people as you’d like. This is where stealth stalking comes in handy. Hang out at cafes, libraries, airports, anywhere you might encounter a bunch of people tap, tap, tapping away. You can glean a lot by glancing at your neighbour’s screen every now and then. (Not too much – the point isn’t to freak them out)
  • Pay attention to how customer service people behave with their machines. See, gives you something productive to do while in line, instead of resorting to queue-angst tweeting. :P

There’s a wealth of information out there, and all you need to do is observe. Umm… and then apply obviously. I guarantee you’ll be more aware of the fact that your experience of the web is markedly different from most others’. At the very least, it’ll provide different perspectives. At the best, what you’ve seen will haunt you when you next draw up a user-flow chart or wireframe.

Saying NO to your customers

October 5th, 2010 § 4 comments § permalink

A friend brought my attention to this article this morning – Frito-Lay Trashes SunChips Bag After Biodegradable Packaging Criticized For Being Too Noisy. Quick summary – Company brings out new biodegradable packaging, customers think it’s too noisy and start making noise on social networks, company caves and reverts to old-bad-for-the-environment packaging.

Now, I’m a big proponent of listening to your community and feeding its responses back into product development. But here’s the catch. This process only works when you, the company or product manager, are willing and ready to say “NO”. Which is what I think Frito-Lay should’ve done in this case. I’ve thought about it, and it’s what my response to the outcry would have been.

I should explain myself. Listening to your community is a great way to get insight into how they use your product, what they want from it, what would make the product ‘something-they-use’ to ‘something-they-can’t-imagine-life-without’. It’s a way to be there for and give back to them and have them come back to you.

That’s what I see as an organisation’s responsibility to their community. But it also has a responsibility to its product (and by extension its stakeholders).
First thing to recognise about community feedback is that it isn’t necessarily the majority viewpoint. In my experience, a majority viewpoint usually consists of the majority of ‘noisy’ members in a community. (Note: I use ‘noisy’ as a term of endearment.)
Second thing to recognise about community feedback is that it can be wrong. It can be wrong for the product, it can be wrong for the company’s strategy, it can be wrong for the greater good.

And so it’s okay to say no to your community. “No” doesn’t have to be a confrontation. Do your research, get a handle on how big an issue it is for what percentage of your customers. Use that when you explain your decision and how you came to it. State in no uncertain terms why one path is better than the other. (In this case, Frito-Lay have a trump card – “We’re saving the planet!!” Tell me that won’t guilt the most noise-sensitive person into agreement ;P) Suggest alternatives to make a transition smoother. (Use a bowl for your chips?)
Above all, be human. Allow your community to connect with you on that level.

The Brewery: Universal @s

September 29th, 2010 § 2 comments § permalink

Scenario: I upload an image to Flickr and want to link a friend to it.
Problem: She exists on Facebook, not Flickr. There’s a chance she’ll see the image on FB and click through and see what I’ve said, but short of me dropping her a link directly, there’s no way for me to ensure that.

In my utopian web world, I could be on any site and tag anyone who exists on a completely unrelated service. Those who have tweets feeding into Buzz and Facebook will know that tagging someone on Twitter means @username will be linked on Buzz, but not Facebook.

Now, I know this isn’t an easy problem to solve. There are issues around consolidating identity, privacy and permission, dataportability, standards, scale…
One of the ideas swirling in my head is to have a repository of some sort. The repository handles the identity part of the equation. So I can go in there and tell it that ‘dekrazee1‘ and ‘Rai Pratibha‘ and ‘Pratibha Rai‘ are the same people. Maybe even allow it access to my social graph so it knows that if a contact is talking about a Rai, it’s me, not the other Rai. When someone tweets @dekrazee1, before the tweet is pushed to Facebook, the repository can tell it that the tag must be changed to Rai Pratibha to put it in the FB context.
Then all other services plug into it and voila! Universal people tagging! No more linearly restricted web! yaaay!
(Yes, I did say it was utopian… :P )

I’ve only spent a couple of hours thinking about this tonight, so haven’t done much research into it. Is anyone else working on something like this? Is it a solvable issue?